Friends of the Library Program as a Marketing Media for Library Services at LKC Binus University International: A Preliminary Research

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DOI:

https://doi.org/10.33505/jodis.v1i1.12

Keywords:

library marketing, academic library, word-of-mouth, library volunteerism

Abstract

Libraries can make a voluntary program involving their users. The Friends of the Library Program conducted by the Library and Knowledge Center of Binus University is one example. The program allows members to get involved in the daily operations of the Library and Knowledge Center of Binus University. The program has also attracted the attention of academician and the university leaders of Binus University International. Based on this background, this study is conducted to understand the role of this program in marketing the services of the Library and Knowledge Center of Binus University International. This study is a preliminary research using a qualitative approach with exploratory method. The results reveal that this program plays a pertinent role in marketing the services of the Library and Knowledge Center of Binus University International through the members and alumni of the Friends of the Library program.

References

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Method Approaches (4th ed.). Los Angeles: SAGE Publications.

Driggers, P., & Dumas, E. (2002). Managing Library Volunteers: A Practical Toolkit. Chicago: American Library Association.

Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Essex: Pearson.

Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7th ed.). Essex: Pearson Education Limited.

Silverman, G. (2001). The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. New York: AMACOM.

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Published

2017-11-21

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